Effective sponsoring is no more or less than successfully connecting with people emotionally and intellectually and, in some cases, spiritually. The primary reason so many people have difficulty sponsoring others is they confuse sponsoring with recruiting or use the terms interchangeably.
Sponsoring is not recruiting and recruiting is not sponsoring. Yet, so many well meaning people fail to comprehend the differences between these two activities. In order to completely understand why so many people fail at this critical aspect of their business, I will define sponsor, sponsoring, recruit and recruiting.
Recruit: A recruit (other than a newly enlisted man or woman in the military) is any new disciple or follower of a cause or organization.
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Recruiting: Recruiting is the active process of finding followers or disciples for a cause or organization; whereas, the organization can be a commercial enterprise.
Sponsor: A Sponsor is anyone that literally accepts responsibility for another. This includes, but is not limited to, his/her debts, statements, obligations, actions and activities.
Sponsoring: Sponsoring is the active process of finding people that will be responsible or accept responsibility for others.
Accepting the responsibility for another human being is a solemn obligation that should not be taken lightly. Recruiting is basically finding bodies to fill quotas. The language of networkers that are trying to build organizations by recruiting is: "You get 5, and they get 5 and so on down the line".
The language of a sponsor is entirely different. When a sponsor speaks, it is always what we are going to do and what we are going to accomplish. The sponsor achieves his/her objectives by becoming a leader and a team player. A sponsor realizes his/her income is dependent on how well he/she fulfills his/her obligations to the person he/she is sponsoring.
Your role and function as a sponsor is to lead, help and teach. You lead and help by managing and organizing activity. You teach by instructing the individual you are sponsoring how to accept responsibility for someone else. Hence, You teach Harry how to sponsor Bill, so Harry can teach Bill how to sponsor or accept responsibility for Sally. What happened to so many MLM companies is this: Thousands of people in these business organizations stopped sponsoring and started recruiting.
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